Client: Ugly Fruit
Tackling one aspect of America’s food waste epidemic, Ugly Fruit transforms previously discarded farm produce that does not meet the conventional beauty standards into delicious small-batch snacks. Likewise Yuling Designs redesigned the Ugly Fruit branding, giving it a fresh and appealing style. A custom script logotype paired with an exuberant color palette and graphics gives the brand a spirited vibe. The hope is that Ugly Fruit’s new branding will educate consumers with the fact that not all fruit has to look a certain way.