Avail NYC 25th Anniversary Celebration
Client: Avail NYC
In 2022 we celebrated Avail NYC’s 25th anniversary. 25 years of supporting, empowering, and equipping their clients facing an unintended pregnancy to make a confident decision at such a crucial time, so that they can flourish.
Inspired by our love for color, and playing off of Avail NYC’s branding color palette, we digitally painted a textural backdrop that is not only celebratory of their 25 years of service, but that also embodies the forward momentum of how they are evolving.
Due to the pandemic, the celebration was creatively converted to a digital experience with an interactive mailed package. The package included cards with information about Avail NYC to be opened each day before the launch of the digital experience. Together, all of the cards formed a giant puzzle with the “25” and testimonials from their clients.