Atheria Jewelry

For Atheria, a fine jewelry company, Yuling set out to create branding that is an artful balance of refined elegance and modern sophistication. Inspired by the juxtaposition of delicate florals and lace with concrete elements like marble and gold, the branding deftly balances feminine flair with classical serif typography and decorative details.

A sweeping lettering detail adds movement and dimension to the custom serif logotype. The eye-catching merlot color is exuberant and brings a fresh perspective to the otherwise soft neutral palette.

See more photos of the completed project here.