Broadway at the Boathouse

June 11, 2018

Header Image

For The Bowery Mission’s 2018 Broadway at the Boathouse event, Yuling brought a softer, more textural interpretation of the “stars and lights” theme to The Loeb Boathouse at Central Park. Against the backdrop of the lake and the park, the historic, urban oasis provided a serene setting for the guests to enjoy classic Broadway performances from Phantom of the Opera, My Fair Lady, Les Misérables, and more.

The designs were a marriage of a hand-drawn, watercolor wash from illustrator Jacqueline Tam, and Yuling Design’s signature custom typography play. Textured swirls, rich veining, and variegated hues juxtapose and create a nice backdrop to the articulated lettering. The resulting designs are beautifully whimsical, raw, but still refined.

TBM 2018 Broadway at the Boathouse- Projection Title Block
2018 Broadway at the Boathouse
2018 Broadway at the Boathouse
2018 Broadway at the Boathouse
Yuling Designs- Broadway27new
2018 Broadway at the Boathouse
2018 Broadway at the Boathouse
2018 Broadway at the Boathouse
2018 Broadway at the Boathouse
2018 Broadway at the Boathouse
2018 Broadway at the Boathouse
2018 Broadway at the Boathouse
2018 Broadway at the Boathouse
2018 Broadway at the Boathouse

In addition to great performances, the guests also heard some inspiring words from 16-year-old Alice, a Mont Lawn Summer Camper: “I wouldn’t be the person I am today, and the woman I am becoming, if not for the counselors I look up to, the friends I made and the lessons I learned at Mont Lawn Camp.”

2018 Broadway at the Boathouse
2018 Broadway at the Boathouse
2018 Broadway at the Boathouse
2018 Broadway at the Boathouse
2018 Broadway at the Boathouse
2018 Broadway at the Boathouse

The evening raised more than $250,000 for The Bowery Mission’s Children’s Programs— Mont Lawn City Camp and Summer Camp — that empower children to thrive and succeed. To learn more about The Bowery Mission and this annual Broadway at the Boathouse event, visit bowery.org/get-involved/special-events.

Photography by Albert Cheung Photography, watercolor wash illustration by Jacqueline Tam, performances by Kevin Kern, Kate Loprest, Melina Kalomas, Rob Gallagher, and Ivan Rutherford. This special event was hosted at The Loeb Boathouse Central Park.

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Graphic Styling, Print