Healing InSight

Yuling Designs brings a feminine, Parisian-style glamour to the mid-west in the rebranding of this acupuncture and holistic health practice. The custom-marbled background, in a rich palette of colors, is beautifully fluid and adds texture as well as visual movement. The rebranding proves to be an artful blend of refined femininity and approachable luxury.

Featuring organic, soft curves and swirls, the submark graphic plays off of the form of the fleur di lis and abstractly resembles a person jumping. In addition, when turned on its side, it appears as a calligraphy style letter H. Though asymmetrical, the mark is balanced, joyful, and full of visual movement.