Julie Wilhite Photography

Looking to elevate her brand to be something more bespoke and distinctive, Julie Wilhite sought out Yuling Designs for rebranding and graphic styling. As both a photographer and business educator, we were tasked to develop an overall look and feel that encapsulated both branches of her business.

The new logotype, with soft curvatures, is sophisticated and timeliness, yet understated. Inspired by hummingbirds, Yuling played with the form of the bird and married it with the letter “W” to create a simple, elegant, and abstract mark. Typography for collateral was artfully arranged and layered, adding a dash of whimsy. A fresh new color palette of neutrals and blues with accents of gold, dusty mauve, and faded terracotta tie together the rebranding.