Paige's Bakehouse

Yuling Designs re-imagined Paige’s Bakehouse’s branding as a fusion of fresh and retro styles that captures the bakery and café’s whimsical style. The custom cursive logotype is dynamically placed at an angle and juxtaposed with confident sans serif typefaces– an example of Yuling’s thoughtfulness to typography details. A patchwork pattern, inspired by the mixing and matching of the bakery’s acclaimed petit fours, a punchy color palette, and retro illustrations all add to the brand’s fresh and spirited vibe.