Porcelain & Stone

Inspired by the company’s love of maritime and coastal elements, the branding refresh for Porcelain & Stone is classic and refined. Featuring interlocking lettering and a striking chain link graphic, the corresponding graphics are inspired by one of the hand-sculpted porcelain jewelry company’s signature necklaces. The new logotype mimics the easy refinement of the brand and its organically sculpted pieces.

In celebration of the brand’s 5-year anniversary, Yuling also designed limited-edition packaging. Juxtaposing the simplicity of the branding, the packaging is a fusion of French and Asian styles. Rich metallic detailing and an artful design creates a luxurious and exuberant vibe.