On October 10th, 2017, The Bowery Mission hosted it’s 13th annual Celebration of Hope Silent & Live Auction at Capitale. The evening included live music, a silent auction, a spirited live auction, and a sharing by one of the Life Transformation Program residents.
Working off of the “enchanted forest” theme, Yuling wanted the designs for this event to embody a modern approach to the vintage book cover design. The branding and print pieces are a delicate balance of whimsy and refined elegance. The woodsy illustrations, coupled with the dark teal color palette and dramatic swooping script, all work together to create a storybook-like vibe.
During the evening, Darryl, a resident of the Life Transformation Program, shared his powerful story of recovery and hope.
Through the event, friends of The Bowery raised over $200,000 which will go towards life-changing programs for men, women, and children.
All images are courtesy of Albert Cheung Photography.