On February 14, 2018, The Bowery Mission hosted its 19th annual Valentine Gala with a “Love, The Bowery Mission” theme focusing on thanking supporters for allowing the organization to continue to provide compassionate care to New Yorkers in need. This signature event, held at the iconic Plaza Hotel, was a tremendous success and raised nearly 1.2 million dollars.
The branding and design for this event was inspired by the organic nature of vintage, hand-written love letters, but modernized for this sophisticated affair. Mixing layers of textures, graphic splatters, and custom typography, created a striking, yet refined look. For the print pieces, Yuling incorporated a digital rose-gold foil, which highlighted and added drama to the Invitation.
The event honored Bryan Cho, Executive Vice President of Related Companies, for his partnership. His real estate company has made immense efforts to employ formerly homeless graduates of The Bowery Mission, as well as volunteer in service, development counsel, and fundraising.
The evening ended with dancing and musical performances from the Hank Lane Band and Tony Award-winner Lena Hall.
To learn more about The Bowery Mission and how you can support their efforts to provide compassionate and life transforming care to homeless, hungry, and poor New Yorkers, please visit bowery.org.
Photos by Albert Cheung Photography.