Veronique Kherian Fine Art Photography

Client: Veronique Kherian Photography

Yuling Designs fashioned Veronique Kherian Photography’s custom logotype in what she refers to as an “avant-garde and declarative” style, a mix of bold, feminine, and contemporary perspectives.

A rich poppy red and subtle curvatures bring a historic and romantic appeal, and juxtapose the strong angles and serifs of the lettering. The overall branding is confident yet feminine, with visual delight and dimension.

The abstract submark graphic plays with the positive and negative spaces of the lettering and mimicks the swooping curvature in the lettering for the logotype.